Compare Meta Ads management plans: Detailed comparison
Criterion
Essential
RecommendedGrowth
Performance
Best suited to
Simple accounts with few monthly changes and a need for regular advertising presence.
Brands with recurring campaigns, more tests and weekly decisions.
Active operations with continuous spend, several markets and a high optimisation need.
New campaigns
One per month.
Up to two per month.
No fixed monthly limit, according to the agreed strategy, operation and priorities.
Markets
One market.
Up to two markets.
Up to three markets.
Monitoring and optimisation
Periodic - analysis and adjustments at planned moments.
Regular - analysis and optimisation throughout each week.
Daily on business days - close monitoring and intervention according to the data.
Testing and iteration
Occasional, within the monthly campaign.
Regular, according to weekly results.
Continuous, according to the strategy and available data volume.
Reporting
Monthly performance summary.
Weekly report with key indicators and decisions.
Reporting and strategic analysis at the cadence agreed with the client.
Management level
Operational, at the planned control points.
Regular, with decisions based on weekly progress.
Close and continuous, focused on frequent decisions.
Best suited to
Essential
Simple accounts with few monthly changes and a need for regular advertising presence.
Growth
Brands with recurring campaigns, more tests and weekly decisions.
Performance
Active operations with continuous spend, several markets and a high optimisation need.
New campaigns
Essential
One per month.
Growth
Up to two per month.
Performance
No fixed monthly limit, according to the agreed strategy, operation and priorities.
Markets
Essential
One market.
Growth
Up to two markets.
Performance
Up to three markets.
Monitoring and optimisation
Essential
Periodic - analysis and adjustments at planned moments.
Growth
Regular - analysis and optimisation throughout each week.
Performance
Daily on business days - close monitoring and intervention according to the data.
Testing and iteration
Essential
Occasional, within the monthly campaign.
Growth
Regular, according to weekly results.
Performance
Continuous, according to the strategy and available data volume.
Reporting
Essential
Monthly performance summary.
Growth
Weekly report with key indicators and decisions.
Performance
Reporting and strategic analysis at the cadence agreed with the client.
Management level
Essential
Operational, at the planned control points.
Growth
Regular, with decisions based on weekly progress.
Performance
Close and continuous, focused on frequent decisions.
The proposal confirms campaigns, markets, cadence and creative scope. Sales or lead results are not guaranteed. VAT is added to the JCC fees shown at the applicable legal rate.
02 Meta Ads
Content and creative support
Using supplied material and writing copy may be included depending on the plan. Extra image, video and content production are quoted separately with a defined scope.
Google Analytics statistics and Meta/Google Ads advertising measurement only with your consent. Rejecting it does not limit the site or the form. Cookie Policy
Strictly necessary
Stores your privacy choice and supports the website's security. It cannot be disabled.
Statistics - Google Analytics
Helps JCC understand page visits and successful enquiries. Google receives technical and browsing data, not the fields you fill in. Separate from marketing, with no Google Signals or advertising personalisation. Disabled by default.
Marketing and measurement - Meta and Google Ads
Allows Meta and Google to receive visit, browser and successful form submission events for advertising measurement. Google does not receive your name, email, phone or message. Meta also uses this data for audiences. Disabled by default.
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