Compare Meta Ads management plans: Detailed comparison
Criterion
Essential
RecommendedGrowth
Performance
Best suited to
Simple accounts with few monthly changes and a need for regular advertising presence.
Brands with recurring campaigns, more tests and weekly decisions.
Active operations with continuous spend, several markets and a high optimisation need.
New campaigns
One per month.
Up to two per month.
○No fixed monthly limit, according to the agreed strategy, operation and priorities.
Markets
One market.
Up to two markets.
Up to three markets.
Monitoring and optimisation
○Periodic - analysis and adjustments at planned moments.
Regular - analysis and optimisation throughout each week.
○Daily on business days - close monitoring and intervention according to the data.
Testing and iteration
Occasional, within the monthly campaign.
○Regular, according to weekly results.
○Continuous, according to the strategy and available data volume.
Reporting
Monthly performance summary.
Weekly report with key indicators and decisions.
Reporting and strategic analysis at the cadence agreed with the client.
Management level
○Operational, at the planned control points.
Regular, with decisions based on weekly progress.
Close and continuous, focused on frequent decisions.
Best suited to
Essential
Simple accounts with few monthly changes and a need for regular advertising presence.
Growth
Brands with recurring campaigns, more tests and weekly decisions.
Performance
Active operations with continuous spend, several markets and a high optimisation need.
New campaigns
Essential
One per month.
Growth
Up to two per month.
Performance
○No fixed monthly limit, according to the agreed strategy, operation and priorities.
Markets
Essential
One market.
Growth
Up to two markets.
Performance
Up to three markets.
Monitoring and optimisation
Essential
○Periodic - analysis and adjustments at planned moments.
Growth
Regular - analysis and optimisation throughout each week.
Performance
○Daily on business days - close monitoring and intervention according to the data.
Testing and iteration
Essential
Occasional, within the monthly campaign.
Growth
○Regular, according to weekly results.
Performance
○Continuous, according to the strategy and available data volume.
Reporting
Essential
Monthly performance summary.
Growth
Weekly report with key indicators and decisions.
Performance
Reporting and strategic analysis at the cadence agreed with the client.
Management level
Essential
○Operational, at the planned control points.
Growth
Regular, with decisions based on weekly progress.
Performance
Close and continuous, focused on frequent decisions.
The proposal confirms campaigns, markets, cadence and creative scope. Sales or lead results are not guaranteed. VAT is added to the JCC fees shown at the applicable legal rate.
02 Meta Ads
AI creative production
Creative direction and copy may be included depending on the plan. Image and video production are separate add-ons.
03 Meta Ads
No artificial promises
JCC guarantees the agreed process, not outcomes that also depend on market, offer, pricing and operations.
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